ETHICAL. LOCAL. ALL PROCEEDS DONATED.
We give ALL proceeds to our programs for survivors of sexual assault and human trafficking, and their families.
"LOOK AT HER NOW"
Medusa has been viewed as a monster for centuries; when in reality, she is a Survivor. In Ancient Greek mythology, Poseidon sexually assaulted Medusa in her sister Athena’s temple. As a result, Athena punished Medusa by transforming her into a monster whose hair is made of snakes, and turning whoever looked at her into stone. But the story does not end here. Perseus then beheads Medusa and keeps her head as a trophy and a personal weapon, turning anyone who crossed him to stone. Both of these acts completely stripped all autonomy and agency Medusa had of her body.
Portraying Medusa as a monster reflects the experiences of modern day survivors, where their voices are silenced, their experiences are minimized, and victim blaming is all too present. After years of silencing Medusa’s story, feminist literature began opening up the conversation around rape-culture and reclaiming Medusa’s voice. Medusa represents survivors who not only demand, but also deserves to reclaim their truth. Our new merchandise wants to reframe the misogynistic and patriarchal narrative to one of empowerment and strength.
WE ASKED OUR COMMUNITY OF SURVIVORS WHAT THEIR "NO" WAS.
Our design is painted with actual responses from survivors in BC, Canada and beyond. We hope to spot this hoodie at the gym, at church, at restaurants, at family gatherings, and everywhere in-between. Teaching consent is not scandalous.
It's time to break the silence on this issue and stand up for the 1 in 3 women (and ALL other survivors) who have survived sexual violence in Canada. We will not tolerate it any longer.
Our merchandise is made 100% ethically in Canada, from bamboo and organic cotton, and printed in Nelson, BC.
